2020 is well underway and the festive frenzy feels like a long and distant memory; as does my ill-fated and woefully feeble attempt at Dry February. One trend I will get behind however is the unstoppable rise of the experience economy. It’s an exciting and creative time in the marketing world and here at Mascot Staffing we’re ready to rise to the challenge.
More and more, brands must work harder to enhance the customer journey and engage with audiences in an authentic and memorable way to cut through that competitive clutter. Put plainly, customers expect more. Here are a few of our priorities as we dive into 2020:
Research industry trends and identify opportunities that spark long term engagement and drive exceptional ROI for our clients
Use targeted events and opportunities as the backdrop for personalised, human and measurable interactions that enhance brand loyalty
Harness the power of people, data and insight to create conversation around campaigns
So there we have it – a very brief snapshot of just a few of our focuses for the New Year. It’s a brand new decade and with it comes a wealth of opportunities for leading brands to deliver experiences all year long. Want to discuss more? I’m available for collaboration opportunities that include conversations and coffee!